October 1, 2025
Year
2025
Client
Pringles UK
Category
Creative Direction
Product Duration
4 Weeks
Get Pringles to own Halloween this year.
The Story so far…
Pringle's last Hot vs Cole campaign reached over 53 million impressions. We Gave him room to naturally be himself and create viral moments that were uniquely Cole Palmer. Our audience, tired of seeing overly scripted athletes, loved the content.
This time around, Pringles came to us to create a similar fun, sharable content with Cole to launch their Hot Halloween glow in the dark tubes.
Bring the mischief! Test how composed Cole really is by putting him in funny, strange and scary scenarios that allows his personality to shine through.
What we focused on:
Win Win Scenarios - Put Cole in scenarios where his reaction will always be funny, no matter what it may be.
Tear up the script - Burn the script, give Cole the room to feel relaxed and be himself.
Embrace the product - The tubes are hot and glow in the dark, make those features part of the story.
The central idea was a playful reversal of Cole Palmer’s persona. Known for his calm and composed goal celebration, the "Cold Palmer" brand, the campaign sought to put him in a situation that was anything but cold: a "hot," spooky, and genuinely frightening haunted house to retrieve Pringles glow in the dark tubes.
Sister's Involvement: Featuring his sister Hallie, added a personal touch and allowed for a fun dynamic where she was in control, directing a nervous Cole on where to search.
Product Integration: The glow-in-the-dark tubes were the central "treasure" of the hunt, ensuring the product was the star of the content. This visually highlighted the unique packaging design.
Creative Direction - Beni De Makoso, Mark Rosenberg
Director / Editor - Ayman Chaudhry
Editor - Thomas Ashley
Producer - Claire Smith
Production Assistant - Izzy Harrison
Stylist - Natalie Armin
HMU - Nicola Svensen
Talent - Anshul Goyal
Agency - Ear to The Ground
Production Designer - Xander Mitchell
Art Team - Joeverton Oliveira, Charlie Adams & William Johnson
Gaffer - Bert Hurtado
DOP - Louis Jones
Cam Op - Maria V
1st AC - Jon Whetherall
Sound - Edward Eaton, Peter Bailey
Playback - Run BNC
Stills Photographer - Lemar Maynard
