Experiential Marketing & Takeover: Conceptualized and executed a high-impact, 24-hour physical activation in the heart of Manchester’s Northern Quarter. Transformed a local staple into the immersive "DON'T BE DUMB CAFF" pop-up storefront. This tactical, short-window retail experience drove intense grassroots hype, resulting in an instant sell-out on a strict first-come, first-served basis.

• Gamified Consumer Engagement: Developed a "Golden Ticket" mechanism hidden inside the product packaging to seamlessly bridge retail consumerism with live cultural events, offering lucky buyers surprise access to Manchester City matches and arena performances.