March 11, 2025
Year
2025
Client
Pringles
Category
Creative Direction
Product Duration
6 Weeks
Use the power of Cole’s social media to create a moment around the launch of Blazin’ Fried Chicken driving social conversation and in-store sales.
CHALLENGE
Build on the success of Pringles’ "Hot vs Cool" initiative aiming to embed Pringles into football entertainment and snacking rituals.
AUDIENCE & BARRIER
Football loving social explorers | Polished content isn’t cutting through with fans seeking raw and hilarious meme-able moments in the sport.
CAMPAIGN TONE
Fun, witty, mischievous.
BRAND ROLE
The Unnecessary Football Genius; catalysts of Unexpected Fun.
A series of challenges testing Cole's cool.
Cole Sweats - The Sauna Challenge
Cole enters a steaming sauna, waiting for him inside, is the new Pringles Fried Chicken and a round of spicy questions. With rising heat and increasingly absurd questions, can he keep his cool as the spice and tension intensify?How Hot? Blind fold taste test
Cole takes on a challenge to match the Hot flavour to the product.Hot Air Inspired by First we Feast Hot Ones, Cole sits down with his sister Hailie taking on hot questions, each one gets progressively spicier (both in opinions and snacks).
Creative Direction: Beni De Makoso x Mark Rosenberg
Social strategy wizardry: Nicole Sime
Strategy Insight: Jack Ward x Daniel Ward
Production: Billie Darian x Claire Smith
Talent: Anshul Goyal x Robert Whittaker
Videographer: Maria Vasquez
Director: Ayman Chaudhry
Copywriter: Callum Tyler
Styling: Angelica Giles
HMU: Nicola Svensen
Agency: Ear to The Ground
