July 18, 2025
Year
2025
Client
Coca Cola
Category
Creative Direction
Product Duration
6 Weeks
Drive Iconicity and Brand Power by getting the public excited and energised ahead of the new Premier League season.
Get UK Gen-Z football fans that engage with the game in The Third Space of Football Fandom
Who Can feel emotionally disconnected in the build up to moments around The Premier League
To Perceive Coca-Cola as a brand that meaningfully adds value to their experience as a Premier League fan
By Heightening fan anticipation for the Premier League moments that matter to them; encouraging them to truly be In It.
We created a Coke x EPL bench and went out onto the streets of Manchester, London and Newcastle to gather fans Hot Takes for the season. Hosted by Louis Matthews, we shared their HOT TAKES pre-season and revisit the best throughout the year.
Creative Lead: Beni De Makoso
Talent Manager: John Oshi-Ojuri
Senior Account Manager: Emma Weir
Campaign Director: Matt Bradley
Event Director: Allie Saunders
Digita & Social: Milad Moghadam
Production Company: Small Screen Studios
