June 7, 2023
Year
2023
Client
New Balance, FC Porto
Category
Creative
Product Duration
4-8 Weeks
To celebrate FC Porto's 130th anniversary by honouring the legacy of the iconic blue and white stripes of the Home jersey, blending tradition with modern innovation to reflect the pride of being an FC Porto fan.
Life At The Intersection
It's about freedom of expression; when football, gaming, music & culture collide, the possibilities are endless.
Our Never Normal audience are always seeking crossover moments. As a brand, we can bring more people into the sport by elevating the idols and creatives who are changing football.
Using custom set pieces based on insights from the clubs, the visual world is the most own-able for New Balance. Utterly simple, focussing on the essentials and telling interesting stories in a never normal way, while making the shirts the absolute focal points.
Creative Director: John Parker
Creative: Beni De Makoso
Photographer: Madeleine Penfold
Strategy Director: Jack Ward
Senior Copywriter: Callum Tyler
Art Directors: Graham Cheal, Angelo Teixeira
Agency: Ear to the Ground
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